SELECTING THE BEST IN-HOUSE eMAIL NAMES, FAX NUMBERS, AND POSTAL LISTS FOR YOUR SUCCESS

USING BULK E-MAIL TO PROMOTE YOUR BUSINESS:
Frequently Asked Questions (FAQ)
(Answers to some of the actual questions that customers have asked us over the years)

Q1. Do you ever receive negative responses to your bulk emails?
A1. Occasionally, when people change their mind.  However,  we email only to those who have shown interest. (These are the same lists that we offer for sale.)

Q2. What do you do with negative responses?
A2. We include ALL negative responses in our permanent REMOVE filters.  Therefore, a person with negative response is out forever from our lists.

Q3. What is the worst thing a pissed off person can do to you?
A3. He/She can complain to your Internet Service Provider (ISP) eventhough you offer to remove if they are not interested anymore. Normally, a good service provider is aware of such occasional disgruntled Internet users, and will typically ignore the person.  If the service provider reacts negatively because of such disgruntled cry babies, then you can easily switch to one of the over 4,000 service providers nationwide. Here you can find a convenient list of all those service providers: http://thelist.iworld.com/

Q4. What kind of information should one include in a bulk email?
A4. Our bulk emails include all of the following information:.

It is not necessary to include all of the above information in your bulk emails, but you should make sure to provide enough information so that your customers can easily contact you or learn more about your offer.

Q5. Should I request the recipients to let me know if they are not interested in my offer?
A5. Yes, definitely!! We ALWAYS include the following message in our bulk emails.

Q6. What is the response rate one can expect from bulk emailing? (percent and number per day)
A6. Obviously this will depend on your offer. However, our experience shows that a good program can generate up to a 2-5% response rate, which as you may know is outstanding.

Q7. What percent of undeliverables should one expect?
A7. Email works differently from postal leads--so it's impossible to have the same number of deliverables for email and postal addresses.  People change their email address much more frequently then their street address so you should expect a slightly higher percentage of undeliverables. In addition, email can also be rejected due to network problems or autoresponders. However, you should ALWAYS demand that your email list provider compensate you for any undeliverable email addresses no matter what the reason.

Q8. What kind of email software would you recommend?
A8. We prefer Eudora, because it is a very popular program and is available for FREE download at: http://www.eudora.com/.   However, there are many other fine email programs available that many of our customers use, and they never have any problem with our email lists because these are formatted to work with any email program.

Q9. Can you tell me how to promote my business to the email addresses I received?  I hope I don't have to manually type the same message to each of 6,000 people.
A9. No, that will take you for ever.  You should use multiple addresses at a time. Our lists come ready to copy and paste (import) into any email program. See the next question for the best way to do this.

Q10. What field should I use when sending email messages to potential customers (To:, CC:, BCC:)?
A10. The best way to send your message is to copy and paste 100 or more email addresses at a time into the BCC (blind carbon copy) field.  If you don't use BCC, your message will be dumped under a long list of email addresses and the recipient will be distracted. By using BCC you make sure that the recipient can concentrate only on your offer. If you don't know how to use BCC, please read the manual for your email software program (or ask the provider of software program such as AOL). 
NOTE: Keep in mind that with our lists you can send email ANY way you feel most comfortable, because our lists are formatted to work in ANY format with ANY email program.

Q11. I have been placing classified ads on yahoo to promote my business, but that gets just a trickle of responses.  Will email work better?
A11.  Your low or no response is because most people do not go to web sites, classified sections or newsgroups to read your ads.  Mailing directly to a recipient's mailbox is the only way to make people read your offer.  But you should ALWAYS make sure to use email addresses of people who will be interested in your offer.

Q12. Is bulk emailing the only way to promote your business?
A12. Bulk emailing is the most effective way to promote any business.  In fact, this is the only way to make sure that people read your offer.  However, you should do it right and never (we mean never-ever) bombard people who are not interested. You should not waste money on mass emailing to random addresses collected from the Internet using Floodgate, Lightening Bolt, Freedom or other similar programs. The only result you will probably get is your account suspended or threatened because of bulk emailing to people who are not interested in your offer and are fed up with junk mail.

Q13. Should I use a bulk email service?
A13. The problem with a bulk email service is that you can never be sure if your offer was mailed as promised. As a result, we would advise against using bulk email services if you can avoid it.

Q14. Is it worth sending my offer to those who have sent me their offers?
A14. No, it's really not very beneficial to do this, because you are sending your offer to a seller not a buyer.  In other words, you are simply counter-offering with no sale of your own.

newyellow.gif (1680 bytes)USING FAX-BLAST, MASS-MAILING, AND BULK E-MAIL FOR YOUR BUSINESS:
Frequently Asked Questions (FAQ)!

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