By Maria Applebaum & Joseph Brennan
This guide will help you:
Win people to your way of thinking.
In this guide you will learn about the greatest human need: "the desire to be important." All human beings reach out for recognition, attention, praise, and acceptance. Everyone bristles at criticism, and responds warmly to kindness. We steer clear of people who make us feel uncomfortable. You will realize that it is a mistake to withhold a friendly word, an act of kindness, or a smile because you believe it is not wanted. Warmth, kindness, and friendship are the most wanted commodities in the world. It is the handling of these and other similar human desires that you will learn about in this guide.
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